SUB:BIO STUDIOS is a 360° brand, creative and strategy studio that utilises the authenticity of sub-culture, past and present to tell stories for brands and people. What built lasting, real world impact decades ago can build real brand resonance today.
Built by Alexander Fletcher
Alexander Fletcher is the founder, creative & strategy lead at SUB:BIO STUDIOS. With 10+ years of experience working with global brands including Arc’teryx, Salomon, Sneaker Freaker, Hidden NY, ASICS, and a range of other household names leading high-impact campaigns, he has honed his skillset across both brand marketing strategy and creative execution.
After achieving a Bachelor’s in Marketing and a Master’s in Advertising, both from RMIT University, his passion for telling stories for brands and people became something he fully committed to. He approaches his work with the perspective of someone who has a 360° view of how a brand should be amplified – synchronising strategy with an understanding of the consumer and how to create visual communications that resonate. Not just one or the other.
He also once saw The Smiths cover band, The Smyths. Needless to say, this was the last time he ever bought tickets to see a cover band play.
Photography: Connor May
Our aim
To craft stories for brands and people, inspired by the most authentic cultural zeitgeists – past and present. We believe humans are narrative beings who make sense of the world through story. That’s why, no matter the medium, we ensure your biggest moments are told in a way that moves your community, again and again. We aim to make people ‘feel’ when they come into contact with your brand.
Who we’ve worked with
- Hidden NY
- Hidden PPF
- Daniel Arsham Studio
- Andwander
- Needles Japan
- ASICS (Global)
- ASICS (APAC)
- Up There Store
- AIAIAI Audio
- Katseye
- Wiki
- Lo-Fi Store
- Metakey
- August Rigo
- Summerchild Records
What we do
- Brand strategy
- Omni-channel brand campaigns
- Production
- Creative direction
- Art direction
- 3D & CGI design
- Animation & motion design
- Experiential design
- Brand activations
- Product release strategy
- Community engagement strategy
- Events marketing
- Brand identity design
Our inspirations
- Daniel Day-Lewis
- Gary Aspden
- James Gandolfini
- Ian Brown and The Stone Roses
- Dad
- The Spirit of ’69
- Vinnie Jones
- Heritage
- American traditional tattooing
- Photobooks
- Danny Boyle films
- Gennady Gennadyevich Golovkin
- Armani suits of the ’90s
- Vintage clothes generally
- Alexander McQueen
- Antique gold jewellery
- The Smiths (definitely not The Smyths)
- Guy Ritchie
- Liam & Noel Gallagher’s dress sense of the ’90s
- Vintage Nike adverts
- Jack O’Connell
- Gopnik
- Bon Scott era AC/DC
- Everything Martin Scorsese has ever done
- Diego Maradona’s morning routine
- A pint of Guinness
- Raw selvedge denim
- The mentality of Yung Lean
- Argyle knitwear
- Ricky Hatton
- Stoicism
- Vegyn
- Slam Jam
- Ultra-marathon runners
- Gavin Watson
- Those willing to sacrifice everything to create the life they want
