SUB:BIO STUDIOS is a 360° brand, creative and strategy studio that utilises the authenticity of sub-culture, past and present to tell stories for brands and people. What built lasting, real world impact decades ago can build real brand resonance today.
Built by Alexander Fletcher
Alexander Fletcher is the founder, creative & strategy lead at SUB:BIO STUDIOS. With 10+ years of experience working with global brands including Arc’teryx, Salomon, Sneaker Freaker, Hidden NY, ASICS, and a range of other household names leading high-impact campaigns, he has honed his skillset across both brand marketing strategy and creative execution.
After achieving a Bachelor’s in Marketing and a Master’s in Advertising, both from RMIT University, his passion for telling stories for brands and people became something he fully committed to. He approaches his work with the perspective of someone who has a 360° view of how a brand should be amplified – synchronising strategy with an understanding of the consumer and how to create visual communications that resonate. Not just one or the other.
He also once saw The Smiths cover band, The Smyths. Needless to say, this was the last time he ever bought tickets to see a cover band play.
Our aim
To craft stories for brands and people, inspired by the most authentic cultural zeitgeists – past and present. We believe humans are narrative beings who make sense of the world through story. That’s why, no matter the medium, we ensure your biggest moments are told in a way that moves your community, again and again. We aim to make people ‘feel’ when they come into contact with your brand.
Wiki & Alex at Lo-Fi Store meet and greet event
Photography: Connor May
Who we’ve worked with
Hidden NY
Hidden PPF
Daniel Arsham Studio
Andwander
Needles Japan
ASICS (Global)
ASICS (APAC)
Up There Store
AIAIAI Audio
Katseye
Wiki
Lo-Fi Store
Metakey
August Rigo
Summerchild Records
What we do
Brand strategy
Omni-channel brand campaigns
Production
Creative direction
Art direction
3D & CGI design
Animation & motion design
Experiential design
Brand activations
Product release strategy
Community engagement strategy
Events marketing
Brand identity design
Our inspirations
Daniel Day-Lewis
Gary Aspden
James Gandolfini
Ian Brown and The Stone Roses
Dad
The Spirit of ’69
Vinnie Jones
Heritage
American traditional tattooing
Photobooks
Danny Boyle films
Gennady Gennadyevich Golovkin
Armani suits of the ’90s
Vintage clothes generally
Alexander McQueen
Antique gold jewellery
The Smiths (definitely not The Smyths)
Guy Ritchie
Liam & Noel Gallagher’s dress sense of the ’90s
Vintage Nike adverts
Jack O’Connell
Gopnik
Bon Scott era AC/DC
Everything Martin Scorsese has ever done
Diego Maradona’s morning routine
A pint of Guinness
Raw selvedge denim
The mentality of Yung Lean
Argyle knitwear
Ricky Hatton
Stoicism
Vegyn
Slam Jam
Ultra-marathon runners
Gavin Watson
Those willing to sacrifice everything to create the life they want
Asics campaign production BTS
SUB:BIO STUDIOS is a 360° brand, creative and strategy studio that utilises the authenticity of sub-culture, past and present to tell stories for brands and people. What built lasting, real world impact decades ago can build real brand resonance today.