Hidden NY x GSHOCK Global Launch Campaign

Project details

We remember vividly unwrapping our first GSHOCK on a childhood birthday - a moment that felt like strapping on a tool built for adventure. Back then, nothing captured our imagination like outer space.

It was limitless, unknown, and filled with possibility - just like our minds. In this piece, we dive through the eye and into that inner universe, travelling through the wild, untamed worlds we built as kids - where time bent, gravity broke, and anything felt possible.

We utilised a multi-media design language consisting of both live action videography and CGI to truly communicate these feelings of nostalgia.