Hidden NY x Daniel Arsham Studio—Global Launch Campaign

Project details

Taking a digital-first approach, we crafted a campaign that balanced both motion and still CGI to communicate the story, elevate the apparel, and build anticipation ahead of launch.

Inspired by the crystal-in-rock motif featured in the logo design, we used this visual cue as a creative foundation, developing a suite of assets that gave new life to the collection’s textures, graphics, and themes. Every element was designed to feel unearthed, discovered, and intentional, just like the product itself.