Minecraft X Anti Social Social Club — Apparel Drop

Project details

A collection crafted for those who build worlds and break norms.

When Minecraft and ASSC came together on a collaborative apparel collection, the challenge was clear: translate the blocky DNA of the world’s biggest sandbox game into the visual language of streetwear.

Shot across multiple locations in California, we used raw, natural landscapes as the foundation, layering in Minecraft elements to blur the line between reality and game. The result is a world that feels familiar — but reimagined for the streetwear fans who have followed ASSC since the beginning.